When Less is More: The Latest from the New York Times and Honda

The world’s shortest New York Times story inspired me to write this post.

So it will be my shortest post ever.

This new 18-second video from Honda Canada is a “sequel” to Honda’s “Cog” from 2003, one of the most famous car ads of all time.

There’s something so powerful about one word or a very short film, like this one. It ignites your imagination, makes you think, and reveals a bigger story.

The power of minimalism.

P.S. You can read more about the New York Times story here.