[Workshop Recap] How to Prepare Your Cyber Weekend Ads Amid COVID-19

Welcome to another recap from #Outbrainwebinars. This time, it’s a key workshop that you won’t want to miss, focusing on the most important advertising period in the calendar for brands and retailers: Cyber Weekend.

Now, we know that 2020 has been an interesting year, to say the least. There has been a lot of uncertainty, what with the new work-from-home, school-from-home, and do-everything-from-home that’s taken the world by storm.

But there is a silver lining for businesses: this year has seen a surge in online shopping and sales. And this means more opportunities for you.

The workshop focuses on exactly how you can leverage your advertising strategies to make the most of what is shaping up to be a very promising, and potentially profitable, Cyber Weekend and holiday quarter.

If you missed out, don’t worry, the recording is ready and waiting for you.

Check out the workshop here:

Cyber Weekend Workshop — What It’s All About

The workshop was hosted by Lauren Pica, Outbrain’s Head of Marketing, North America, and me, Emmy Shiring, Outbrain’s Director of Customer Success. If you’ve attended an Outbrain webinar before, you may have already met Lauren and myself, and this time, we’ve got you covered for Cyber Weekend and beyond.

First, we take a look at the shifts that are happening in the e-commerce industry right now, and how these will affect your advertising strategies. 

Fact: Now that COVID has forced people to remain at home, online shopping is huge and in-store shopping has taken a decisive hit. 

• 66% of shoppers are increasing their holiday spending
• 50% decrease in in-store shopping
• 16.8% growth in global ecommerce 

Don’t think that this only affects the big box retailers and brands. This is a seismic shift for small businesses and sellers too.

Next, we cover the creative strategies you need to stand out in what has become an even more saturated marketplace. True, the growth in e-commerce has created more competition. On the other hand, it has expanded your potential customer base and presents you with many more opportunities to grab market share. We show you how!

We also cover when to start advertising for this year’s Cyber Weekend (spoiler: early bird gets the worm!) and provide you with a timeline starting today.

Remember, it takes time to build up your audience pools. By starting early, you can increase your potential customer base, and that opens up a lot of advanced marketing tactics for you, such as more accurate segmentation, better optimization, and more personalized content.

We continue with targeting and optimization tips, the latest products coming soon to Outbrain (get a preview sneak peek – these are hot off the press!), followed by the popular live Q&A session where Lauren and I answer some amazing, focused questions from the audience.

Check it out. There’s lots to learn before Cyber Weekend is upon us, and there’s still time to catch up. Click to watch below, and we hope your Cyber Weekend knocks it out of the park!