The Arena Group is a leading tech-powered media company in the United States, owning and operating several iconic brands such as Sports Illustrated, The Street, and The Spun. In particular, The Spun is their fastest-growing sports property that reaches over 38 million U.S. readers each month with what’s trending in the sports world.
After a few months of testing with Outbrain, The Spun utilized Smartfeed and Smartlogic. By activating these products, they were able to create a feed experience that combined various paid and editorial formats within the Outbrain module, and benefited from upgraded serving logic that dynamically adapted the feeds through AI and machine learning.
As a result of deploying Smartfeed and Smartlogic, The Spun significantly increased RPM:
Through our successful partnership with Outbrain, and particularly the adoption of their Smartfeed and Smartlogic products, we continue to scale our business and see strong revenue growth, thanks in large part to the scale that Outbrain’s global demand provides.”
