With new car models being launched all the time, Fiat is always looking for ways to stand out from its competition by adopting a pull marketing strategy based on content that delivers value for their customers without ever being intrusive. By focusing on the kind of interaction we have with our clients and prospects, we are able to establish a connection with them by replicating the showroom experience. Outbrain helps us connect with users interested in our car models, even before they are actively looking to purchase a new car.”
