Marketing in a digital world means meeting your consumers where it is most natural for them while providing real value, as opposed to pushing a one-sided marketing message. During pregnancy and birth stages our consumers are eager for information, and Huggies, as a leading baby care brand in Israel, is committed to providing them value through high-quality and relevant content. Following the successful cooperation of Huggies and Outbrain, it is only natural that we expand our collaboration to other categories in the company.”