Consumer Insights & Digital Strategies for the 2021 Holiday Shopping Season

2021 Consumer Survey

Last year, we saw a profound shift in the way consumers shopped for the holiday season, from Black Friday to Christmas. For 2021, we can expect certain trends to carry forward as e-commerce will remain the primary path to purchase, alongside some pre-2020 shopping behaviors coming back.

Ever-evolving circumstances make it important for marketers to stay updated on the behaviors and trends of today’s shopper — where they intend to buy, the most sought-after product categories, how they discover new products, and what they expect from brands.

Outbrain surveyed more than 8,000 consumers worldwide, across the United States, United Kingdom, Australia, Germany, France, Italy, Spain and Israel, to help marketers better understand how consumers will shop this year.