Fitness Advertising: Meet Your Goals

How is the industry evolving?

The demand for health and wellness products has never been greater, with 58% of people today more conscious about their physical health compared to 2020. The global fitness app market is expected to grow by more than 17% between now and 2026,* signaling not just growing demand but also the increasing number of fitness choices consumers have to better their health. Beyond survival, health brands seek for ways to thrive in the next normal, one in which people have solutions and services available both inside and outside their homes. Following the same trend as other industries, fitness brands are expanding their digital presence – a key driver to ensure any business outcome. This makes the objective of reaching audiences online a heightened priority.

How has spending on advertising changed over time?

A consumer-centric experience contributes significantly towards better engagement among health-conscious audiences. In the fitness industry, it’s become especially important when looking to connect with customers, as there’s no shortage of available alternatives for people to manage their health. The challenge, however, is that heavy competition in the digital space is making it difficult for fitness brands to stand out and attract loyal users.

While it’s not hard to find a brand’s presence across social media platforms, it’s also not the only way to drive growth and build revenue. Open web advertising provides the opportunity for fitness brands to deliver campaigns to the right audiences, at the right time, in an environment that consumers already trust. Moreover, open web advertising platforms with direct, first-party relationships with customers provide those desired, tailored experiences, while affording brands the opportunity to reach new audiences and accelerate their business.