How is the industry evolving?
While last year marked a return to form for travel, 2023 is poised to be an even more promising year for the industry. In fact, the global tourism industry projects for a 20% increase in earnings, with a 30% boost in global tourism arrivals expected globally.*
Despite global economic uncertainty, people are looking to make up for the lack of travel over the past two years, with 50% of global travelers planning to immerse themselves in entirely new cultural experiences in 2023.*
In addition, increased remote work opportunities has made digital nomadism bigger than ever before, with 43.3% of the total global workforce expected to be remote workers.*
That said, travelers will take it one step further this coming year, with meaningful changes to the way they travel. For example, 63% of travelers will be smarter with their bookings by prioritizing deals, discounts, and loyalty programs.*
Protecting the planet is another consideration that is top-of-mind, as 69% of consumers plan to make more sustainable travel choices in the year ahead.5
Moreover, 30% are keen to visit lesser-known cities with hidden gems that aren’t already on their list.6
