Advertise on The Washington Post

To start advertising on Outbrain, you first need to register an account. Before launching a campaign, it is important to install the Outbrain Pixel on your website. This will track user activity once they click on your Outbrain ad and arrive at your landing page or other web pages. Then you can create your ad, choose your targeting options, and focus on optimizing your campaign bids with Outbrain’s advanced bid strategies: Conversion Bid Strategy and Engagement Bid Strategy.

Thousands of brands and businesses, both large and medium sized, advertise on Outbrain. They come from a wide range of industries, including, e-commerce, financial services, automotive, healthcare and wellness, travel, beauty and many more. In fact, companies from almost any industry can advertise on Outbrain as long as the content meets the Outbrain’s advertising guidelines.

Outbrain operates on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad. The minimum daily spend is $10, but the actual cost per click (CPC) can range from a few cents to several dollars, depending on several factors, including your campaign objectives, the targeting options you choose, the competition for ad space, and the bid you set for each click.
To get a more accurate estimate of the cost of advertising on Outbrain, you can create an account, set up a campaign, and use the bidding tool to determine the CPC for your chosen audience and targeting options. Additionally, Outbrain offers a self-service platform where you can set a daily budget and bid on a CPC basis, allowing you to control your advertising costs.