The other partner we ran a native advertising campaign with delivered too high of a CPQSV. This caused us to rethink our partnership. As a result, we reached out to Outbrain to take over and based on the superior performance, the rest is history.”
Royal Canin is a premium pet food brand, known for collaborating with leading scientists, veterinarians, and behavioral experts to provide unique nutritional needs for dogs and cats.
Together with agency MediaCom, Royal Canin partnered with Outbrain to strengthen brand impact and consideration outside of search and social channels. The campaign ran across Germany, Italy, and the UK on Outbrain’s publisher partners.
To boost brand impact and consideration, Royal Canin ran a campaign in brand exclusive, in-article placements with the rich large-format creatives provided by Outbrain’s High-Impact Display.
Doing so, Outbrain helped Royal Canin deliver greater consumer engagement and interaction, evidenced by an average CTR over 0.40% with High-Impact Display.
Royal Canin not only mirrored its existing social assets across trusted publishers on the open web, but drove stronger performance based on cost per quality site visit (CPQSV) — measured by a minimum 60-second dwell time on Royal Canin’s landing page.
Overall, Royal Canin’s native advertising campaign with Outbrain was superior to social in terms of efficiency, with an average cost per quality site visit that was 33% cheaper, based on click and view through rates.
The other partner we ran a native advertising campaign with delivered too high of a CPQSV. This caused us to rethink our partnership. As a result, we reached out to Outbrain to take over and based on the superior performance, the rest is history.”
