Our Commitment to Education, Trust & Transparency

A person's journey through our Outbrain network is tracked through a simple unique identifier, otherwise known as a UUID. Outbrain's algorithms are then put to work, helping readers discover content that's most interesting to them through personalized content recommendations.

Recommendations are primarily based on:

• Your browsing history.
• Similar browsing patterns of others.
• Generally popular recommendations at that time.
• Targeting requirements that may be provided or requested by our advertiser partners.

Providing a deeper look, our readers can access the interest-based data that Outbrain tracks at any time through our Interest Profile Portal.

We ensure opting out of personalized recommendations is easy.

Here's how (in four simple steps):

• Click the Outbrain logo wherever an Outbrain recommendation is served.
• Click Interest Profile within the pop-up.
• Click 'View My Profile.'
• Scroll down and click the toggle down to 'Non-Personalized Recommendations.'

If you see Outbrain recommendations on your mobile applications, you can opt-out from those as well. Simply update your mobile device settings:

• iOS Devices: Settings >> Privacy >> Advertising >> Limit Ad Tracking
• Android Devices: Google Settings App >> Ads >> Opt Out of Interest-based Advertising

Two things to keep in mind:

• By opting out, you may still see Outbrain recommendations, though they won't be personalized to you.
• Interest Profiles are based solely on behavioral data and the platform/browser in use, which can lead to multiple profiles.

If you want to opt-out of all personalized recommendations directly via Outbrain, please opt-out on each device.

You can also bulk opt-out of all participating companies through any of the below sites:

Digital Advertising Alliance

Digital Advertising Alliance of Canada

European Interactive Digital Advertising Alliance

EDAA

Digital Advertising Alliance of Canada

IAB

IAB Europe

NAI

Your Ad Choices

Coalition For Better Ads

Ads.txt

Digital Advertising Alliance

TAG

IEC/ISO 27001-201

To do this, we've developed advertising guidelines to help everyone understand what can (and cannot) be promoted in our network.

If you encounter any content that violates Outbrain's guidelines or have any questions, don't hesitate to reach out to our Support team.

At Outbrain, we're growing and evolving with the standards we set for ourselves, as well as regulatory and industry-wide standards set around the world.

Bottom line: We are committed to the protection of your data.

Here are a few things to note:

• Endorse the IAB's Transparency & Consent Framework for securing consent.
• Support AdChoices and proudly display their logo across all of our units.
• Verified with the Trustworthy Accountability Group.
• Brand-safe placements are included throughout our network.
• Easily accessible opt-out of personalized Outbrain recommendations.
• Interest Profile giving you a view of the interest and browser/device data Outbrain may collect.
• Continued commitment to technical and organizational measures aimed at protecting your data.

Understanding the importance of data security and transparency, Outbrain has endorsed the IAB's Transparency & Consent Framework — a meaningful step to obtaining user consent. We have the proper infrastructure to manage consent signals sent from our publishers through IAB-supported consent management platforms. For more information, please refer to our CMP Implementation Guide.

Feel free to read more about our GDPR initiatives here.

Highlights are outlined below:

• Easy Navigation: Our native ecosystem is made up of our readers, business partners (both marketers and publishers), and website visitors. Navigate based on how you interact with us.
• Easy Read: Let's face it, not everyone has a legal degree (and that's okay!) — we've broken down all of the jargon into layman's terms, making them more digestible.
• Easy Communication: Have questions related to our Trust + Transparency initiative? Want to know what we know? Ask away.

Security

Reliability is nothing without security. And in order to reliably safeguard data processed and collected by Outbrain per our trust and transparency principles, effective security controls, practices and procedures are implemented at all levels across our infrastructure and products.

From our software development and encryption of data to our ISO / IEC 27001 certification, we're buttoned up! Read more of our security statement below.

View Our Statement